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ABOUT US - Members - Antonio VINCENTI |
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Antonio VINCENTI
Chairman and CEO
Les Affichages Pikasso sal is the leader in outdoor advertising in Lebanon
since 1986. The Pikasso system of poster advertising billboards is sold
by networks for periods of 7 to 14 days maximum depending on the maturity
of each market.The conception of networks, which names are registered
Trade Marks, is based on a scientific approach of the territory: the builtup
area concept and the geomarketing.
From its core business and specialty in billboards, Pikasso has successfully
developed its activity to offer other outdoors products such as: Rooftops, Unipoles, Buses, Malls that today
represent 50% of its total billing.
Pikasso set up a strategic well-established relation of trust with Lebanese and international advertising agencies
thanks to its professionalism, its client servicing, quality of billposting, the good looking panels and its communication.
Its quality system registered according to ISO 9001-2000 norms reveals its engagement towards its partners.
After completing the Levant area coverage with 4,200 faces in Lebanon, 1,000 faces in Jordan (2000) and 2,000 faces
in Iraq (2004), the company is now making inroads into North Africa with two new companies, Lawhat Algérie sarl (2005)
and Lawhat Egypt sae (2006). The total number of collaborators in the 5 countries being around 300 professionals.
In all the countries of presence Pikasso acts as a Citizen Billposter putting its networks free of charge for the
Great Causes. Another mission is to promote graphical creativity on posters as it is undissociable from the
efficiency of the campaign, and this is done through yearly conferences on best posters of the world for agencies
and clients and through the Pikasso d'Or an annual award which Jury is international and meets in Paris.
Pikasso. Yellow and Everywhere®.
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