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ABOUT US - Members - Michel ABCHEE |
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Michel ABCHEE
Chairman and CEO
ADMIC Sal, majority owned by Gard Investment Holding sal, is one of
the leading and fastest growing multi-format retail operators in
Lebanon. ADMIC was incorporated in 1996 as a Lebanese
shareholding company based in Beirut. Through its operating
subsidiaries, ADMIC provides Lebanese and Arab shoppers the most
modern and convenient shopping facilities, with imminent plans for new
stores in other select areas in Lebanon.
ADMIC currently owns and operates five supermarket stores under the French
“Monoprix” banner, one Hypermarket under the “Geant” brand, and two full line department
stores under the banner “BHV”. The company owns and operates an aggregate retail space just over 50,000
square meters in the Greater Metropolitan Beirut area by spring 2007.
ADMIC aims to position the group as a multi-channel retailer of merchandise, goods and services, reaching
middle to higher income customers in Lebanon and other select Arab countries through its full-line premium
stores and supermarkets. It also aims through its companies to be the first choice for food, delivering products
and services through providing a broad selection of outstanding quality. Perishable and non-perishable products
are offered at competitive prices in an inviting store environment that emphasizes on customer service.
To realize its vision, ADMIC's strategy is focused on building a profitable network of food retail and department
stores that are well positioned in their local markets.
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