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ABOUT US - Members - Ramsay NAJJAR |
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Ramsay NAJJAR
President
Strategic Communication Consultancy (S2C) is a team of strategic
communication consultants with in-depth market experience, individual
expertise, unparalleled strengths, and deep understanding of local,
regional, and international cultures, focussing on two main areas of
strategic communication:
-Corporate Strategic Communication: Corporate strategic
communication in the Arab business world remains embryonic despite growing
awareness of its importance, with the bulk of communication efforts directed towards tactical and commercial
communication that focuses on short-term advertising and promotional activities and falls short of any strategic
communication. It is this gap that S2C attempts to bridge by offering strategic communication advice that aims
at changing corporate habits towards effectively building brand value, humanizing the image of a corporation
and immunizing it against potential threats, establishing lobbying and crisis management mechanisms, and
entrenching pioneering positions in corporate social responsibility, all leading to greater clout in the business,
social, and national environments.
- Government/ Political Strategic Communication: Many Middle Eastern governments are beginning to
acknowledge that although reform seems perilous and disquieting, clinging to the status quo promises to be
even more disturbing. With that comes the realization of the critical importance of government or political
strategic communication in effecting real change, successfully renewing political life, and creating a new social
contract by ensuring the prerequisite public support and buy-in. S2C has been a regional pioneer in responding
to the Arab world's need for strategic communication by providing Governments and political entities with a
systematic approach to communication- one that integrates political communication analysis and planning at
each stage of priorities' design and implementation.
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